Cheetos

We made Cheetos the official sponsor of J Balvin’s fingertips as part of his partnership with Cheetos Deja Tu Huella 
– a purpose-led program centered on a Latino phrase that translates to “leave your mark” .

Long-form interview

We also sat down with J Balvin to discuss his journey from Medellin to global fame, and what leaving his mark means to him. Using interview, documentary, and found footage, we created a piece that explores J Balvin’s life, motivations, and love for music and giving back.