Problem:
Doritos misprinted hundreds of their taco flavored tortilla chip bags.
These mistake bags couldn’t be sold, but the chips themselves were good to eat.
We had to find a way to distribute chips to the public while informing them of the misprint, all within a one month window.
These mistake bags couldn’t be sold, but the chips themselves were good to eat.
We had to find a way to distribute chips to the public while informing them of the misprint, all within a one month window.
Solution:
We created a Doritos hotline – anyone who called in would be able to exchange a voicemail about a mistake they’ve made for a free mistake bag of Doritos chips.
We wrote a full hotline menu with voicemail instructions and Doritos easter eggs, then shock dropped the number across socials and billboards. Ads were up for just one day, and the hotline itself was live for only 48 hours.
We wrote a full hotline menu with voicemail instructions and Doritos easter eggs, then shock dropped the number across socials and billboards. Ads were up for just one day, and the hotline itself was live for only 48 hours.
Results:
After 48 hours, the chips were all successfully distributed and Doritos had received hundreds of comments and messages from the public about their love for the hotline.
The hotline received a total of
3,223 calls
1,818 voicemails
and many, many extremely personal confessions.
A few select voicemails were saved and can be played below for your listening pleasure.
The hotline received a total of
3,223 calls
1,818 voicemails
and many, many extremely personal confessions.
A few select voicemails were saved and can be played below for your listening pleasure.
CD: Eamonn Dixon
CD: Stefan Copiz
CW: Sam Carlson
CW: Trevor Larson
AD: Angela Dai
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