Liquid Death
Liquid Death asked us to create an edgy but impactful campaign that warned about the dangers of single-use plastics.
Our message: If plastic production isn’t curbed, plastic pollution will outweigh fish pound for pound by 2050.
Inspired by the viral straw-nose turtle, we created and sold these gory, limited edition Cutie Pollutie plush toys to the public. All plastic used on Cutie Polluties were made from either rPET (100% recycled plastic) or biodegradable plastic. 50% of the profits were donated to help kill plastic pollution.
Our message: If plastic production isn’t curbed, plastic pollution will outweigh fish pound for pound by 2050.
Inspired by the viral straw-nose turtle, we created and sold these gory, limited edition Cutie Pollutie plush toys to the public. All plastic used on Cutie Polluties were made from either rPET (100% recycled plastic) or biodegradable plastic. 50% of the profits were donated to help kill plastic pollution.
Advertising
We then shot a saccharine 90’s-inspired toy ad with a dark twist that ended up getting pulled from Youtube after 48 hours for violating its advertising guidelines.
Public Reaction
While the ad itself was short-lived, public reactions endured.
CD: Craig Allen
CW: Sam Carlson
AD: Angela Dai
home